Brand safety a ‘con’ costing news industry billions, new research says


Warning: preg_match_all(): Compilation failed: invalid range in character class at offset 7 in /home/u704080175/domains/promtotal.com/public_html/wp-content/themes/p2/inc/mentions.php on line 77

Publishers are needlessly losing billions in revenue because a generation of marketers thinks news is an “unsafe” place to put advertising.

https://pressgazette.co.uk/marketing/brand-safety-a-con-costing-news-industry-billions-new-research-says/