The Workings of and Use Case for a Fashion Brand’s Archive


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When Alessandro Michele became creative director at Valentino in March 2024, he released a statement praising the brand and its “collective history,” a history that included a rich “cultural and symbolic heritage.” What did he mean by that, and why would he emphasize.

 

https://www.thefashionlaw.com/the-workings-of-and-use-case-for-a-fashion-brands-archive/